Fashion Duo Romanticize The Past For [FAT]
21 Apr 2009
I must say that I was very excited to do this interview because of my personal love of vintage fashion. Like a blind date, Diepo and I met at a coffee house (it begins with “Star”). I ordered and peaked around the corner to check out the creative masterminds behind this line that I am anxious to see later this evening. There they were, Justine Diener and Kristin Poon, both sweetly dressed in let’s welcome spring now attires.
This is the second time Diepo will be showing at Toronto Alternative Fashion Week. Last year they did a total of ten outfits with a 1920’s inspiration behind each piece. Plenty of silks, with more relaxed silhouettes, with references to garters and shape wear, spearheaded the collection. There were also some tailored pieces à la Diener, such as smoking jackets, that juxtaposed the underwear as outerwear mantra that Diepo holds true to.

Without giving too much away, Poon reveals to me that this year at FAT, they will revive the 1950’s with a more masculine palette with navy and browns, consistent through the collection. Expect to see their signature mix of lingerie, but do not be intimidated. Diener reassures that because the lingerie is vintage inspired, they are more modest, “Like an understated sense of sexiness…there are no thongs!”

When asked about their love for vintage, Diener admits that it has always been vintage for her and that she has never seen herself as a modern girl and has always been the type to romanticize the past. Poon adds, “This era was a very defining moment for fashion and the reason why it is never forgotten.” Indeed! Machinery evolved, the roaring 20’s, World War II, and because of that, women were finding their place in society.
Diepo was conceived by Diener and Poon while studying Fashion at Ryerson. The true belief that sharing means learning is what brought the two together. Diener explains that while in school, the competition is fierce and “People are at arm’s length of each other, because whatever you are working on is this big secret.” But it was not like that with Diener and Poon at all. According to Diener, “When you’re starting out, it’s hard to put your ideas out there unless you’re a very particular kind of person and I think neither one of us are. I really love the stuff that Kristin does and I found one of the hardest things in couture is the competitive aspect.”
According to the dynamic duo, another struggle as an up and coming designer is the support that Torontonians have towards their local fashion, or rather, the lack there of. It is the choice consumers have to make; whether or not they want to pay more for their garments. “The hardest,” Diener says, “Is the mass production places like H&M. It’s a force to be reckoned with. It’s just impossible to produce pieces for the price that they do.”
So what does Diepo see for the future? “We’re kind of still dipping out toes in,” they say. Poon and Diener are enjoying full creative control and hope to begin producing and selling their pieces. Retail success is something they hope to achieve, but the women agree that when the time is right it will come. Poon explains that they are not the type to, “Just put things out there”, if the piece is not ready; leading to her advice to other designers trying to make it, “Don’t get ahead of yourself; and keep people who are honest close.” Diener adds, “You have to have people around you who are constructive, otherwise you’re doomed!”
BY: KIM CUACHON



Kim Cuachon-Haugh
Kim is a freelance writer, originally based out of Toronto, and obviously now based out of Virginia (Norfolk, to be specific). She lacks a filter and says it like it is, hence the birth of "Canada, Eh? Mmmhmm". Kim enjoys living on the beach and the warm temps with her husband Josh and dog Paige (who believes she owns the beach). Just as she says, "Put pen to paper because life is worth writing writing about."