Cale Announces New Project with D-Ray

while the rest of you paraded around in the sun, local hip hopper talks what’s up before he hits the stage next week at sneaky dees with Eyedea & Abilities (Rhymesayers).

Reaching a plateau he’d been aiming for since first being introduced to hip hop as a young one, Cale Sampson, considered “pulling his own plug” in February after opening for Australia’s Hilltop Hoods at Lee’s Palace.  “I achieved everything I wanted to achieve and I have nothing more to prove.”

But the Saga Continues…

“That show was one of the best nights of my life and until I feel like I’m no longer contributing to the community, this is where I’m at.”

A founding member of Toronto’s own Rhythmicru, he’s toured with the likes of Atmosphere and achieved regular airplay on MuchMusic. With the weight of  “We Have Come For Your Children” and the renouned political single, “The Facts of War”, Cale admits things “have come full circle” for him and is excited to announce a new project with long time friend and Producer, D-Ray.

“I think it’s the best we’ve ever done. The production is an improvement, the sound quality is an improvement and with all the weird stuff going on in the world, I think it’s all really relevant.”

With over two decades of hip hop behind him, Sampson has earned his seat at the round table.  Continuing to explore hip hop with “social commentary”, the release of a solo album last year was something that he says,  “had to be done”.

A self-titled double disc recording, ‘The Album’ and ‘The Demo’ is a cohesive catalog of inspiring and qualitative songs that fuse together multiple facets of personal experiences. “It’s a combination of two different time periods in my career and in order to paint the whole picture you need to have both of those things to fully understand it.”

Including guest production by DJ Kemo from The Rascalz and a track by 2010 frontrunner Classified, it’s a no brainer Cale is heating up the airwaves across the country.

Taking creative processes into his own hands, and putting his entrepreneurial skills to the test, Cale was named NOW Magazines Songwriter of the Year in 2009, a reality pointing Canadian listeners in the right direction.

“The only way hip hop music will succeed in this country is to embrace our identity. We’ve got the talent and I think we’re ready for that spotlight to be directed upon us.”

Plush-hearted and apathetically Generation Y, see Cale’s sharp, rich-spirited flow in the flesh with Eyedea and Abilities next Tuesday, July 13^th at Sneaky Dee’s.

Tickets Available Online at: Union Events, Ticketmaster and Instore at: Rotate This!.