Bloghunter: Esther Garnick of EGPR Part I

For this months bloghunter series we decided to give you the inside scoop from one of the coolest PR girls we know.

Esther Garnick is the founder of boutique PR op, EGPR. She has been called a “party girl publicist” in the past (looking at you shedoesthecity.com) but she really spends her time planning your brand’s party.

With perfect timing, she let us in on her five most important TIFF prep “essentials:”

My strategy gearing up for another busy season of the Toronto International Film Festival (TIFF) is that the best defense is a good offense. Here are some of my TIFF Essentials.

1. Sadly, I’ve spent my summer months working inside and so I haven’t seen enough sun to help my arms and legs look like anything other than dangling sacks of milk. Even though its entirely unnatural for most, looking like a glowing and relaxed PR-Barbie-Execubetch hybrid is the move come TIFF. (Who invented this idea??) Bronzer is certainly my friend, but an airbrush tan is even better. Tanontherun.com is my go to: they’re mobile. Translation: you stay put. They come to you.

2. Since working early mornings into late nights is just the kind of torture that turns me on, particularly this time of year, good under eye concealer might the only thing that keeps my team from trading my Smythe jacket in for a straight jacket. Psych y’all. I’m fatigued and delirious, but Benefit Cosmetics Erase Paste and Hello Flawless Oxygen WOW brightening foundation (with SPF) make me appear less so. Actually, all things Benefit contribute to a better complexion and overall faking it.

3. God bless the crew at vitaminwater for coming up with a Zero calorie beverage. Hydration being the key to survival above all else, the fridge is loaded up with vitaminwater Zero, as is my work bag. Bonus: I can drink as much as I want without breaking out the Spanx.

4. Managing my hair is really a part-time job in its own right, because my mane is the love child of Howard Stern and Diana Ross. I get that I’m supposed to wash and maintain it, but just so I start TIFF without kidding myself, stocking up on John Frieda’s Luxurious Anytime Volume Refresher Dry Shampoo is about as essential as it gets. Other styling products, such as John Frieda Full Repair Touch-Up Flyaway Tamer, come in handy when the humidity spikes (and you know it always does during TIFF).

5. Elizabeth Grant (the woman) is in her 90′s and makes my skin want her skin. I have an Elizabeth Grant Skin Care store on my person at all times, because even though I know the festival will kick my ass, I refuse to come out of this thing looking like an old boot. I’m ready for whatever these ten days are going to throw at me. Tip: The Collagen Face Pads are a mini oasis. www.elizabethgrant.com. Trust.

- Esther