PinkMafia's Street Team is a (mostly) all-female national team that specializes in postering, flyer handouts, and viral marketing in over 10 markets across Canada from Halifax to Victoria.

Pink Mafia

Street team CANADA

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Campaign Examples

STEAM WHISTLE UNSIGNED CONCERT SERIES

HAND TO HAND COMBAT

STREET POSTERING

WEEK 1
250 Posters 1 Poster Run →Queen West West
250 Flyers 1 Store Drop →Annex 
500 Flyers 1 Flyer Handout →UofT/OCAD

WEEK 2
250 Posters 1 Poster Run →UofT/ OCAD 
250 Flyers 1 Store Drop → Queen W
500 Flyers 1 Flyer Handout → Kings of Convenience @ Phoenix

WEEK 3
250 Posters 1 Poster Run →Kensington/College St
250 Flyers 1 Store Drop →Kensington/College St
500 Flyer 1 Flyer Handout → Jacks Mannequin @ Sound Academy

WEEK 4
250 Posters 1 Poster Run → Bloor West 
1000 Flyers 2 Flyer Handouts →Hello Goodbye/New Found Glory @Sound Academy & Dundas Square/RyersonPrinting – 1, 000 one side colour posters 11 x 17

Campaign Example

Recruit In Canada National

HAND TO HAND COMBAT

STREET POSTERING

NATION-WIDE PROGRAM

 MARKETING

Toronto

  • Hand-to-Hand 12 hours, 3 Campus' York, UofT, Ryerson/OCAD
  • Indoor/Outdoor Postering: 12 Neighborhoods

Vancouver

  • Hand-to-Hand 8 hours, 2 Campus': UBC, UVic
  • Indoor/Outdoor 11 Neighborhoods

Montreal

  • Hand-toHand 8 hours, 2 Campus': Mcgill, Concordia
  • Indoor/Outdoor Postering 9 Neighborhoods

Victoria

  • Hand-to-Hand 8 hours, 2 Campus': UVic and Camosun College
  • Victoria: 150 Outdoor posters

Campaign Example

SAILOR JERRY RUM

EXPERIENTIAL MARKETING

Sailor Jerry Rum celebrated their centennial by handing out 100 shots in selected bars in Toronto along with other fun gifts for patrons. We created a strategy that included hand picking a team that was on point with the brand, consulting on groupings of bars by neighborhood and best days to execute. We trained the team in all the brand points and info to pass on to bar patrons in conversation. We executed giveaways of Sailor Jerry rum and limited edition swag and working with bars to keep a track on special Sailor Jerry designated bar tabs.

Pricing

Postering Services

STREET POSTERING*

$1 per poster 

POSTER SIZE: 11x17 
including paste/staples 
MINIMUM 150 posterS

Even with all the technical advances in viral marketing, street postering is still the best way to get your brand recognition at the local level, to support a bigger marketing strategy or as a mix with other street marketing.

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Service offered only in:

HalifaxCalgaryOttawaEdmontonMontrealSaskatoonReginaWinnipeg

INDOOR POSTERING

$75 per area

POSTER SIZE: 11x17 
50 posters per area
2 areas minimum

Where street postering hinges on volume, indoor postering is a great alternative for a small budget or for a long term campaign. Indoor posters are placed in shops, cafes, and staff rooms in the downtown core.            

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Service offered only in:

HalifaxMontrealTorontoOttawaWinnipegCalgaryVancouver

Pricing

Hand To Hand

HAND TO HAND COMBAT

per girl $30/hr

2 girls minimum in a team
4 hours minimum per hand out

Hand to hand combat is a great way to create opportunities to talk face to face with your market about your product or event. Unlike other teams, The PinkMafia street team is all-female, which makes them more approachable and easier to talk to about your product or event. We work with you to create a strategy of events to attend that will compliment the handout best, plus we provide feedback after each event as we go.

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STORE DROP FLYERING

$50
per neighborhood

2 Neighborhood minimum

We recommend store drops as a compliment to a flyer or poster street strategy.

We leave flyers in trendy shops and cafes in the downtown core, sometimes in tandem with Indoor Postering and sometimes as part of a larger campaign that combines 2 or more services.          
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Pricing

Experiential Marketing

EXPERIENTIAL MARKETING

For larger campaigns where the product, service or event could benefit from specific casting and debriefing of the team, we can consult with you to create a street marketing plan that supports and reflects your brand. 

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The Small Print

  • Printing and pickup of posters and flyers can be included for an extra fee.
  • Emergency distribution is anything under 48 hours and is subject to a 20% increase in price.
  • All posters have to be printed on .20 or .60 paper stock.
  • All prices are flat and do not include applicable taxes.
  • Same day printing in Ottawa with NO extra shipping or pick up fees. Quotes based on quantity.
  • Same day printing in Calgary with NO extra shipping or pick up fees. Quotes based on quantity

YOU CAN ALSO CONTACT US DIRECTLY WITH ANY INQUIRIES ABOUT OUR STREET TEAM SERVICES AT AVF@PINKMAFIA.CA

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